In my role as a designer for Cliché Skincare, I had the opportunity to contribute to the creation of top-quality products, affordably priced and crafted in France using superior ingredients. My focus was on elevating the brand through my work in packaging design, where I upheld the brand's commitment to visual excellence. I developed minimalist, sleek labels featuring a distinctive Cliché emblem, designed to capture attention on store shelves effortlessly. A key aspect of my design was the attention to detail, particularly in creating the standout feature: an embossed logo. This design element not only enhances the product's visual appeal in photographs, aligning seamlessly with our visual branding strategy, but also adds a luxurious feel that belies its modest cost. My work in packaging design played a crucial role in creating a compelling brand image, demonstrating the impact of thoughtful and creative design in the skincare industry.