The San Francisco-based brand strategy and design firm Landscape is revolutionizing at-home ketamine therapy branding for Mindbloom. Their refreshed brand strategy, identity, and messaging radiate a serene, creamsicle-inspired vibe, reminiscent of the tranquility found at home.

Chosen for their resemblance to a sunrise, the brand's orange and yellow colors symbolize progress towards healing. The logo, subtly reflecting the sun, embodies a contemporary feel of warmth and friendliness.

The healthcare sector still has significant strides to make in educating the public about psychedelic drugs and overcoming related stigmas. Mindbloom's sophisticated branding and clear messaging mark a significant step forward. As a prominent provider of safe, at-home ketamine therapy for anxiety and depression, Mindbloom's new brand identity, developed by Landscape, aims for a delicate balance of medical credibility and a welcoming aura.

Mindbloom engaged Landscape to revamp its brand, ensuring it resonates with a diverse audience and instills confidence in the safety and effectiveness of ketamine therapy.

Landscape's contributions extend beyond brand strategy and identity to include a new digital presence and a comprehensive brand launch campaign. This initiative positions ketamine therapy as a viable alternative to traditional mental health treatments.

Now operational in over 35 U.S. states, Mindbloom makes at-home ketamine therapy accessible to 84% of the American population. Alongside ketamine therapy guided by licensed clinicians, Mindbloom also offers Integration Circles. These support groups provide a platform for clients to connect and share their therapeutic experiences.

Approved by the FDA in 1970 and listed as an essential medicine by the World Health Organization since 1985, ketamine has over 20 years of history in aiding individuals with depression and anxiety, offering rapid and effective relief.

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