It was a privilege to collaborate on the concept and copy for the new collection of the luxury fashion brand, The Royals. During my time working closely with the creative director, Hicham Benslimane, I gained insights into how fashion had empowered him, strengthening his personal and professional identity. Our discussions often drew parallels between fashion items and weapons, emphasizing their impact and significance. This collaboration culminated in the creation of an emotionally resonant commercial.