As the co-founder of Olliedaze, my vision was to create an adult playground that not only brought friends together but also fostered new friendships. My approach involved using vivid illustrations to turn natural settings like lakes and snowy hills into vibrant hubs for sports enthusiasts. Here, people could gather for a beer, meet new friends, and experience exciting extreme sports. The brand's distinct visual identity, highlighted by the illustrated mascot, the black sheep, caught the eye of major brands. This unique branding led to Red Bull inviting us to be part of the launch of their new Yellow can. My goal was to awaken the inner child in everyone through a blend of art, sports, and the beauty of nature.