As the creative director of the award-winning vape brand, Twist, my task was to attract adult smokers to a safer alternative while adhering to strict advertising guidelines. My solution was to design packaging with a timeless and sophisticated art deco style, appealing to an older audience without any non-compliant imagery. This approach not only positions the product as a distinguished choice in the vape industry but also ensures it's seen as a lasting, reputable option in vape stores nationwide.